About / Work with me
I’m Lokman. Felda boy.
I’ve been a international flight steward, a fitness trainer, a graphic designer, a photographer, a cafe owner, a caterer, a fanzine editor, and a UX researcher.
Not because I couldn’t commit. Because I kept following the same instinct into different rooms — from bedroom to boardroom. The instinct to understand how people experience things, and how to make that experience better.
At 16, I was writing letters to black metal bands in Norway from a kampung in Johor, globetrotting in my 30’s. At 49 I took a junior role at a UX agency because I knew I had more to learn. At 50 I started writing about everything I’ve observed across 30 years. This is where that writing lives.
I find what’s broken before you know it’s broken.
I’m not offering this from a place of having everything figured out.
I’m offering it from a place of having lived enough — failed enough, pivoted enough, observed enough — to know what matters and what doesn’t.
Majalah BIKIN is my proof of work. Not a portfolio. Not a credential. A living demonstration of what happens when someone finally gives themselves permission to say what they actually think.
If that resonates — we should talk.
We start with a conversation, not a proposal.
The Engagement Models
For individuals, founders, and brands
Silent experts and invisible creatives.
Who are more valuable than their visibility suggests.
Philosophy brands — artisans, independent makers, craft businesses, founder-led brands with a genuine point of view
Who know their story is worth telling but don’t know how to tell it at the level their brand deserves.
Business founders, consultants, and senior leaders with 10+ years of genuine expertise and zero public platform. You've built something real.
You’ve earned real insight. But outside your immediate circle — nobody knows you exist. That’s the gap I close.
Editorial Partnership
I’m not the consultant who shows up with a slide deck.
But I’m also not here to waste your time or mine. So here’s exactly what I offer — and what it costs.
I find the thread that's been sitting inside you for 20 years waiting to be told. You arrive with a career. You leave with a story. Deliverable: A one-page Story Mining Report — your origin, your thread, your positioning statement in one sentence.
We define your voice. We build your platform. We publish your first piece of writing together. You leave with a clear positioning, a live platform, and a body of work that has begun. Deliverable: Your bio. Your content north star. Your first briefing published.
I become your editorial mind. Every month — we sit together, I extract your thinking, I shape it into content that sounds exactly like you. Only clearer. Voice notes. Brain dumps. Conversations. Observations. All of it becomes your body of work. Deliverable: One long-form briefing per month. One Threads or LinkedIn post adapted from it. Your library — growing one piece at a time.
RM3,000 / Month Minimum three months.
How to start the partnership
I’ll reply within 48 hours. We start with a conversation. Not a proposal.