About / Work with me
I’m Lokman. 50. Felda boy.
I’ve been a international flight steward, a fitness trainer, a graphic designer, a photographer, a cafe owner, a caterer, a fanzine editor, and a UX researcher.
Not because I couldn’t commit. Because I kept following the same instinct into different rooms — from bedroom to boardroom. The instinct to understand how people experience things, and how to make that experience better.
At 16, I was writing letters to black metal bands in Norway from a kampung in Johor, globetrotting in my 30’s. At 49 I took a junior role at a UX agency because I knew I had more to learn. At 50 I started writing about everything I’ve observed across 30 years. This is where that writing lives.
I find what’s broken before you know it’s broken.
I’m not offering this from a place of having everything figured out.
I’m offering it from a place of having lived enough — failed enough, pivoted enough, observed enough — to know what matters and what doesn’t.
Majalah BIKIN is my proof of work. Not a portfolio. Not a credential. A living demonstration of what happens when someone finally gives themselves permission to say what they actually think.
If that resonates — we should talk.
We start with a conversation.
Not a proposal.
Work with me
Individual: Silent experts and invisible creatives who are more valuable than their visibility suggests.
Brand: Philosophy brands — artisans, independent makers, craft businesses, founder-led brands with a genuine point of view — who know their story is worth telling but don’t know how to tell it at the level their brand deserves.
I’m not the consultant who shows up with a slide deck.
Let’s just talk first. No pressure about business or projects.
If we click — we go further. If we don’t — we part as friends.
What I do
Story Mining — I find the thread that’s been sitting inside you for 20 years waiting to be told. One conversation. You leave knowing what your story is.
Voice & Platform — I help you articulate your voice, define your positioning, and set up the simplest possible platform to start publishing. You leave with a clear brief for your first piece of content.
Ongoing Partnership — Monthly sessions. Content direction. Accountability. Strategy. For when you’re ready to build something that lasts.
How to start
DM me on Threads — @lokman.sokran Or
email — lokman@objektif.cc
We start with a conversation. Not a proposal.